BTS' kimchi promotion topic "Kimchi has our soul"...as expected Patriotic Boys

BTS is attracting attention while promoting kimchi.

On the 15th, Baek Jongwon appeared as a guest on BTS' own entertainment content 'Run BTS' and started making kimchi with BTS.

 

Baek Jongwon suggested, "I guarantee this, but it can be made with ingredients from overseas, so you can learn it and eat it while you have an overseas schedule." BTS said, "'Run BTS' is also seen by many overseas fans, so you can try it once. I think it would be good. It's really good if we make it together. Let's do it until it becomes green onion kimchi. The fact that Korean traditional kimchi is characterized by the use of fish sauce and shrimp sauce and the fact that it is fermented was explained in detail.

 

 

 

BTS said, "Actually, there's no need to try making kimchi like this. It's been a while since I was able to make kimchi together with Baek Jong-won, but it was so good. Kimchi has our soul and soul. It was such a good and happy time."

As soon as the video was released, ARMYs around the world who watched the broadcast started making kimchi themselves and uploading authentication shots on various social media.

 

Meanwhile, BTS is showing affection for something unique to Korea and is making it known to the world through content that uses it.



Starting with the release of contents filmed in hanbok as a group on Korean holidays such as Lunar New Year and Chuseok since the beginning of their debut, in August 2018, LOVE YOURSELF 結 'Answer' (Love Yourself 'Answer') title song 'IDOL' ) In the music video, they danced in Korean traditional clothes, Hanbok.

In addition, by adding Korean traditional music rhythms and chuimsae to the South African beat, including the sounds of Korean traditional instruments such as kwaenggwari and janggu, they presented well-made music that was both Korean and captivated by music fans around the world.

 

 

 

 

Last year, on overseas broadcast stages such as NBC's signature talk show 'The Tonight Show Starring Jimmy Fallon' in the United States, Hanbok stage costumes were also unveiled with the backdrop of Gyeongbokgung Geunjeongjeon and Gyeonghoeru Pavilion.

At that time, BTS said, "It's an honor. Our cultural assets are really pretty." Unlike the existing BTS, which provided only English subtitles, not only English subtitles but also subtitles in five languages ​​including Korean, Chinese, Japanese and Spanish were provided to enhance the understanding of overseas fans.

 

 

Hive, the parent company of Big Hit Music, the management company of BTS, recently signed a business agreement with the International Korean Education Foundation through Hive Edu to develop supplementary materials for overseas Korean language education, and started to develop textbooks to be used in overseas elementary and secondary school Korean classes.

Prior to this, ‘Learn! KOREAN with BTS’, ‘Learn! KOREAN with TinyTAN’ and other Korean learning videos and textbook packages were released. ‘Learn! 'KOREAN with BTS' is being used as an official textbook for Korean language courses at 9 universities in 7 countries, including the University of Sheffield in the UK, Middlebury University in the US, and Edek Business School in France.